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PORTFOLIO

Marketing materials

Award-winning marketing package: Buff OneCard rollout
Audience: college students

Folder with marcom, informational, and sign-up inserts for the new University of Colorado student ID/debit card (first time the ID card served multiple purposes). Distributed at registration. Winner of 2000 National Association of Campus Card Users Award for Best Marketing Materials. Gail was the marketing consultant, writer, and design collaborator.

Under-the-door card” to promote campus long-distance service to University of Colorado students.

This 16-page brochure was designed to answer the questions prospective executive MBA students might have about the program. Section heads present an “executive summary” in PowerPoint-like style. Photos with testimonials personalize the program.

Public/Community Relations

“Peaks and Vistas”

For this 32-page glossy brochure highlighting sponsored research on the four campuses of the University of Colorado, Gail developed the peaks and vistas theme, researched and wrote all copy, and collaborated on the design.

This is one of a set of three community relations brochures for the University of Colorado. Gail researched and wrote all copy, including ghosting the president’s letter.

Periodicals

Business Partners Quarterly®
Audience: small business customers of community banks

Gail developed, wrote, and published this quarterly b-to-b newsletter for community banks for six years.

Two or three issues of this title were published each year for the University of Colorado to highlight faculty achievements and the ways in which faculty activities influenced the world beyond the classroom. Gail provided all research, writing, and editing.

Product and service naming

Software: RiverWare

A sophisticated river basin modeling tool. Gail guided the product-naming process. See http://cadswes.colorado.edu/PDF/RiverWare/RiverWare-Brochure.pdf for the brochure she wrote for this software package. The audience was end-user engineers; hence, the emphasis on technical detail and features—after an overview of benefits.

A pass-through energy information product line sold by E Source to its energy utility clients.

Short, timely (as in “current”) electronic reports on developments of interest to the electric utility industry. The Currents name has been used by several E Source service lines.

Freelance articles

“Ceremony-music tips”
Bride’s

“Kid-pleasing activities make Albuquerque a vacation for all”
San Jose Mercury-News